With a number of operations spread around the Home Counties and the Capital itself and a 28 year history in event production under their belts, AVC Productions Ltd are always eager to introduce the latest technology to their clients. Specialising in the corporate sector, they have produced more than 200,000 events since starting out in 1981. The company has evolved with the demands of its clients, offering a complete portfolio of event services.

For many years the company has turned to Christie as one of its principle suppliers of cutting edge projection technology, but this month the evolutionary path reached its zenith with the delivery of Christie multi award winning MicroTiles digital displays.

AVC’s Head of Technical Services, Phill Pearce, ordered 55 of the modules after seeing them for the first time at February’s ISE Show in Amsterdam. MicroTiles proved to be one of the real highlights of the exhibition and has subsequently generated a huge response across all EMEA markets.

 “We have been a Christie partner for at least 15 years, but their major presence at this show, and the launch of this revolutionary product really took us by surprise,” he admits.

AVC’s purchasing policy is based on procuring the kind of cutting-edge technology most likely to create a wow factor for their clients, enabling AVC to offer innovative solutions and keep one step ahead of the competition. “If it fits within our remit then we will purchase it,” says Pearce, AVC were also impressed with its versatility, and once they had put a demo rig in front of their customers and received a universal thumbs-up, the purchasing decision became a no-brainer.

This is because the MicroTiles can be stacked and clustered like building blocks to create display walls of any shape or scale.

Technologically, they embrace an entirely new, advanced optical design that produces unparalleled levels of brightness, contrast and colour reproduction, using a combination of LED and DLP technology. With a space between each tile of just 1mm and the potential to build a display measuring 16in wide x 12in high, the MicroTiles system is scalable for use in pretty much any public or commercial area.

AVC’s 55 modules had barely been delivered when they were out the door via a third party, at the BIBA 2010 Conference & Exhibition, at ExCeL London.

“Everyone loved them and in view of their versatility we see great potential for further dry hire” Phill Pearce continues.

Focusing on their own core market, he says the modules are likely to be configured in different geometric forms, for example as multi-tile single columns for signage purposes complemented by a conventional wall or part of a creative treatment from a reception area though to plenary session and beyond as the products flexibility is endless.