PARIS, France – (31st July, 2012) – Christie®, a world leader in visual technology displays, has entered into an exclusive partnership with Crystal CG, a leading digital media company, to supply innovative visual display solutions for the new Bureau International des Expositions (BIE) multimedia exhibition and information centre in Paris, France. The Center, a collaboration between Crystal CG and BIE and 100 percent funded by Crystal CG, will be dedicated to the history of world expos. It will house a permanent exhibition highlighting BIE’s accomplishments, presented on the latest cutting-edge multimedia technologies from Christie. It will also feature meeting rooms to discuss Expositions, large-scale events and a comprehensive digital research library for delegates, scholars, students and future Expo organisers. The Center held its official grand opening on 27th July 2012.
Crystal CG is a major Christie AV partner in China and the Official Digital Imaging Service Provider of the 2012 Olympic Games. As a corporate partner of the BIE Center, Christie will be providing a diverse array of advanced digital displays that include the award-winning Christie® MicroTiles® in the reception area, as well as projectors throughout the facility, including the exhibition area, meeting rooms and an immersive first-person experience area.
“As a result of the hugely successful collaboration between Crystal CG and Christie at the Qing Ming Festival at Shanghai Expo 2010, Christie was given the opportunity to partner with Crystal CG at the Center, and therefore work more closely with BIE,” said Kathryn Cress, vice president, Global and Corporate Marketing at Christie. “It is a great privilege for Christie to be the exclusive corporate sponsor and to play an important role in the developmental phase of many key international Expositions that will have an impact upon the world stage.”
Cress observed that Christie is well positioned to partner with Crystal CG and co-partner the Center, as Christie has been a major provider of displays and projectors for large-scale events such as Shanghai World Expo 2010 and Yeosu Expo 2012 most recently.
Pascal Deseure, Managing Director at Crystal CG’s BIE Centre noted, “Both Christie and Crystal CG are visual solutions pioneers with extensive experience in the industry. As partners, we look forward to demonstrating the power of visual technology to deliver messages from event sponsors and host cities on a grand scale, and to play a key role in the continuing success of BIE, the intergovernmental organisation in-charge of all Expositions in the world.”
“The BIE is very pleased with this innovative space provided by Crystal CG in the heart of Paris. This showcase is a great opportunity to present and inspire world-class ideas to candidates, organizers and participants, through Christie’s cutting edge visual solutions,” Vicente Gonzalez Loscertales, Secretary General, Bureau International des Expositions.
About Crystal CG
Crystal CG was established in Beijing in 1995 and has 3,000 employees in more 15 cities in China and around the world, including Beijing, Shanghai, Hong Kong, Los Angeles, London, Tokyo, Singapore and Paris. It is a leading global creative group of digital and visual services, supplying clients in a wide range of industries (real-estate, mega-events, advertisement, automotive, medical, cultural, gaming, motion pictures, etc…) with integrated solutions and services. Crystal CG is widely recognized for its expertise and technical capabilities to deliver the most comprehensive and richest visual experience on the biggest scale and limited only by the imagination. Its creative visual solutions have powered such notable events as the 2008 Beijing Olympics, the 2010 Shanghai World Expo, the 2011 Shenzhen Universiade and the Yeosu Expo 2012. In March 2009, Crystal CG was recognized as the official digital imaging service supplier for the 2012 London Olympics.
The Bureau International des Expositions (BIE) (International Exhibitions Bureau) is the intergovernmental organization in charge of overseeing the calendar, the bidding, the selection, and the organization of World and International Expos. The BIE was created by an international convention signed in Paris, France in 1931, which established the rights and responsibilities of the Expo organizers and participants. The role of the BIE is to supervise and ensure the application of this Convention. As the international governing body of Expos, the BIE provides the regulatory framework for these prestigious global events, in which countries, international organizations, civil society groups, corporations, and citizens participate.