Wokingham, UK – (10th March, 2010) – Following the successful launch of MicroTiles™ at ISE2010, Amsterdam, Christie has announced changes within its sales structure that assure this new and exciting product area is given the appropriate, impactful focus.

Christie is therefore delighted to formally announce that Joe Graziano will fulfil the new role of Market Development Manager – MicroTiles,

Joe has been closely aligned to the launch preparations for MicroTiles, preparing the EMEA market prior to the recent ISE2010 launch platform. His new role will position him as product champion, enabling him to support the regional sales team across EMEA as well as find and close business directly.

Graziano asserts, “I’m thrilled with the new role and the amazing opportunity I have to be involved with such a unique product as MicroTiles. I’m eager to get in amongst the EMEA base and all our partners to help them make the most of their business opportunities. Looking at the unique characteristics for this new product, seeing really is believing. I’m looking forward to this once in a lifetime challenge with MicroTiles – to help others fulfill their potential with it.

Christie EMEA Vice President, Dale Miller, comments, “Since joining Christie in 2007, Joe has reshaped the UK AV channel and grown our business considerably. I am confident he will bring focus and determination to his new role and ensure MicroTiles is a major success for Christie in EMEA.”

Christie would also like to welcome James Belso to the sales team, where he will take over in the role of UK Channel Sales Manager. James brings a wealth of AV sales experience to his new role, having worked with channels, consultants and direct end users, most recently at Pendax UK Ltd and Panasonic.

James joined Christie in January and has wasted no time getting familiar with the role, the company and its partners. Already making significant impact to business growth, he’s poised to continue this trajectory across the year.

James affirms, “I am very excited to be part of such a strong, professional team and am confident that my previous experience in the UK AV market will ensure I continue the success that Joe has achieved during his time at Christie.  The Christie brand reputation and portfolio is – in my opinion – second to none and I hope to grow the business even further by applying my style of ‘belief in the product’ and ‘people buying people’.

Dale Miller adds, “In a short time, James has already proved himself a great asset to the sales team in the UK. He has approached the role with gusto and we are confident of his success within Christie.”