(Madrid, Spain -  16th November, 2010) – Christie®, a global leader in visual solutions for business, entertainment and industry, is proud to have been honoured with two Total Media Awards, presented at the digital signage fair of the same name recently held in Madrid. Christie was awarded in the “Innovative Solution” category for Christie MicroTiles™ , and in the “Best Projector” category for Christie Mirage WU7K-M. The Total Media awards were created to recognise the most outstanding and innovative technological products in the digital signage industry.

The jury was composed by the Editorial Board of the Spanish magazine Total Media, a professional publication for DOOH (Digital Out of Home), digital signage and mobile marketing. The nominees for the awards were selected by the votes in a survey among industry professionals on the Total Media web.

“It is a honour and a source of pride to have won these two influential prizes”, claims Antonio Abad, head of Christie for Spain and Portugal, who collected the awards at the prize ceremony held at Ifema, Madrid’s trade fair centre. “Christie MicroTiles has revolutionised the market since it was launched at the beginning of the year, and the Christie Mirage WU7K-M, with its stereoscopic image quality and reproduction, is exceeding all expectations, making it beyond doubt the most advanced 3D projector available to date”.

Christie MicroTiles are modular, digital display tiles that can be stacked and clustered like building blocks to create a digital canvas of any size, any shape and in any space. The groundbreaking LED- and DLP®-based system represents a huge step forward in large-format digital display technology, offering superior colour and image reproduction.

Meanwhile, the Christie Mirage WU7K-M is a compact 6300 lumens ANSI stereoscopic projector, featuring dual lamps and a full WUXGA resolution display, built on proven 3-Chip DLP® technology.

The Total Media fair has a growing reputation as a must-visit European trade event showcasing the latest trends in digital marketing using digital signage, kiosk and mobile marketing. With the solid support of various professional associations, such as MMA (Marketing Mobile Association) and AEDISI (Spanish Association of Digital Signage), this is the fair’s third event.