The Christie partner immediately ordered 25 of the new tiles after seeing them at this year’s ISE Show in Amsterdam.
Started by MD Pete McCrea five years ago, Production:av provides technologies for the fixed installation and systems integration markets. The company is enjoying its best year ever — with turnover showing a 30% lift on the previous year.
According to Business Development Manager, Andy Cook, they are confident that the addition of the modular MicroTiles™ — which combines the strengths of both DLP® and LED technology to produce spectacular brightness in a near seamless display — will take them to the next level.
“MicroTiles was one of the big talking points at the ISE Show and we were immediately sold on it,” he said. “It is a unique and high quality product and so it was important that we early adopt. In fact we want to move this into as many of our core market sectors as possible.”
It will also span a wide portfolio, and Andy Cook sees MicroTiles as a perfect solution for pharmaceutical presentations where precise detail is required, and the digital signage sector, where the small (408mm x 306mm) module sizes will give them enormous design flexibility.
Production:av already had a relationship with Christie, but it was only after meeting Joe Graziano, Market Development Manager, MicroTiles, Christie EMEA, and James Belso, UK Channel Sales Manager, Christie EMEA, and visiting the company’s EMEA headquarters in Wokingham, that they could see how MicroTiles would form part of a much wider plan, and increase their market penetration.
“We provide high definition projection for many clients, and we were looking for was a product where you could be 2-inches or 15-metres away from it and it would still retain the quality and brightness. With its 0.5mm pixel pitch high resolution is assured — and unlike PDP plasma and LCD flat screens you don’t lose the brightness towards the edges.”
Cook also notes that the 1mm seam is virtually indistinguishable on the overall display. “When you look at 2mm or 5mm edge gap it doesn’t sound a lot different but to the naked eye it’s a world apart. Finally, the front panel service access he described as "another major selling point for us."
Their initial stock will introduce clients to the power of MicroTiles but also be put out on hire at the first opportunity.
“As one of the first to run the system we will be pushing Christie hard and also hoping to sell [MicroTiles] through our distribution channels. We see a lot of products but this is superb quality and offers many different options.” And the timing could hardly be better as the service company launches its two dedicated divisions.